The Rock & Shop Market was founded by Michelle in 2004 and was the first event on its kind in the Southeast. She started the event only one year after the Renegade Craft Fair began their market in Chicago at a time when there wasn’t Etsy or a mass proliferation of “hip” craft shows. Michelle produced the event for ten years, two times a year, in both Raleigh and Durham North Carolina and would garner crowds of a couple thousand attendees per event. The event featured over 100 juried makers selling their wares alongside bands, food trucks & DJ’s. Many Triangle businesses including the coffee shop Cocoa Cinnamon got their start at the Rock & Shop Market. It was and is still regarded as a beloved local event that helped to kickstart the local creative community.